Search Engine Optimization (SEO)

SEO is the process of improving the rank or visibility of a website or webpage(s) in the natural or un-paid (sometimes referred to as organic) search results of search engines such as Google, Bing, Yahoo! and AOL. When you search for a term or keyword using a search engine like Google, for example, you get a list of webpage results that contain your keywords. How each website or webpage is ranked is determined by Google’s algorithm which attempts to provide you with what it thinks is the most relevant results based upon your keyword query.

Long Term SEO Strategy

Search Engines like Google are constantly tweaking their search engine algorithm to ensure relevant, quality search results. This means constant vigilance by your SEO team to ensure your website retains its top ranking and remains unaffected by algorithm changes. The management team at 808 Marketing Concepts has the expertise and dedication to secure the long term stability of your website’s ranking with a well-researched and executed search engine optimization strategy.

From discovery of the terms and phrases that are relevant to your website, to making your website search engine friendly, to building an effective back-linking strategy and marketing the unique value and content of your business or organization's offerings, 808 Marketing Concepts will work tirelessly to keep you competitive in the 21st century.

7-Step SEO Campaign

1. Website Analysis
Preliminary search of keywords related to your business or organization and how you stack up against the competition in the search engine results. Identify the top five websites that appear after conducting a search of each keyword and gauge the competitiveness of your online search market.

2. Keyword Research
Select the most relevant and specific keywords to target based on existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.
There are times when your search market is already saturated with businesses well-optimized for your keywords. In these circumstances 808 Marketing Concepts will suggest keywords with high search volume and low competition that have been overlooked by your competitors.

3. Website Optimization
Keywords are placed in the necessary locations on your webpage/website; in the title, meta tags, url, etc.

4. Keywords and Website Copy
Your webpage copy must incorporate the keywords located in title tags. Copy is usually provided by you, and should target your market as specifically as possible using those keywords. 808 Marketing Concepts will review your copy to ensure that it has the right keyword density, taking care to preserve the flow and style.

5. Website Submittal to Search Engines
Once your site is optimized, it will be submitted to major search engines using XML sitemaps. Your site will also be pinged for quick indexing. It typically takes 2 to 4 weeks before your site is fully indexed, but can occur as quickly as 24 hours after submittal.

6. Link-Building Strategy
Backlinks are incoming or inbound links to a website or webpage. Search engines use the number of backlinks to your website as an important factor in determining your websites rank in the search engine results. Quality backlinks from relevant websites will produce amazing results for search engine rankings.

7. Monitoring
Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website.
When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant ROI.
Contact us online to begin your 7-Step SEO Campaign and start boosting traffic to your website via search engine optimization. A detailed checklist of the process and specifications to serve as a formal guide will be provided at the end of the preliminary stage.